How do I design my catalog page?
About the catalog page
Your catalog page is the public front page of your offer. It's where your customers land when they open your booking address, and it's where they book. The upper part of this page is called the hero area. It consists of a large banner image, a heading and the search field.
This area plays a large part in deciding whether someone clicks further or leaves again. A fitting image from your own studio works considerably better than an interchangeable stock photo. Your customers should recognize immediately where they've landed.
Where to design your catalog page
You'll find the settings in your dashboard under Booking page > Catalog. The page is called Catalog page layout.
In the top right, you'll find the View live page button. It opens your public catalog page exactly as your customers see it. Use it after every change to check the result.
Hero banner
The hero banner is the wide image at the very top of your catalog page. The recommended size is 1920 × 800 pixels. Using the Edit button, you upload an image or replace an existing one. The trash icon on the preview removes it again.
To the right of the upload, you see a preview in a browser frame. That way, you immediately recognize how the image works in this aspect ratio and whether important parts get cropped at the edges.
A note on the subject matter: Because the heading sits on top of the image, calm areas work better than busy ones. An image with a lot going on in the middle makes the heading hard to read.
Hero banner (mobile)
Here you can optionally add a second image for mobile devices. The recommended size is 1080 × 1350 pixels in portrait format. If you leave this field empty, the main hero banner is used on all devices.
A dedicated mobile banner is almost always worth it. A landscape image either looks very small on a smartphone or gets heavily cropped. And since most bookings happen on the go, this is often the view your customers actually get to see. Here too, the preview on the right shows you the result, this time in a smartphone frame.
Heading
The heading is the text that appears in the hero area on top of your banner. You change it via Edit. Under Current heading, you can see at any time which text is currently active.
Keep the heading short and specific. In a few words, it should say what you offer and for whom. A line like Yoga in Eschborn, for beginners and advanced says more than a general welcome.
With the Heading alignment field, you define where the heading and the search field are placed in the hero area. You can choose between Left, Center and Right.
Which alignment works better depends on your image. If your subject sits on one side, put the text on the other. If the center of the image is calm, a centered alignment usually works best.
Good to know
All changes affect only the design of your catalog page, not your offers themselves. Services, courses and prices remain untouched.
Check your catalog page after every change once on a computer and once on a smartphone. Using View live page, that takes a few seconds. That way, you notice right away when an image gets cropped unfavorably or the heading is hard to read.